What is Reputation Management
Regardless of what industry you are in or what position you hold within your company, there is one thing that all of us have in common and that is we are consumers. Whether it is going to the local shopping center, having a service performed on your vehicle or doing a little online shopping, you are a consumer. As a consumer, we have a valuable resource at our fingertips in the form of the internet. It is estimated that more than 3/4 of all consumers use the internet to conduct searches on companies they are considering doing business with from batteries to home buying and everything in between. What the consumer finds out about that business when doing research is typically the deciding factor of whether they pick up the phone to call or hop in the car and visit the location in person. One negative review can impact a business for years and years and is often times enough to steer that potential client to a competitor.
Reputation Management is a campaign that is designed to ensure your company, products and services are making a positive first impression. We work with clients who find themselves on both sides of the fence. Sometimes it is a company who has received a negative review online and they are feeling the rippling effect of that negative perception and other times it is clients who have never had a bad review and want to ensure it stays that way. Through our reputation management services, we monitor the review sites, directories and internet forums for any mention of your company whether it is good or bad. If a bad review surfaces, we use a predetermined path to combat the review and get it away from the frontline of your companies web presence.